Partners

Our guests aren’t just drinking – they’re learning. They come to hear the stories behind the bottles and understand what makes your wine different.

We don’t just pour – we present. Our small team knows wine, loves wine, and has the experience and knowledge to represent your product with energy and expertise.

In a crowded industry full of influencers and fast reviews, we do things differently. We don’t offer quick shout-outs in exchange for samples. Instead, we build long-term relationships with producers who have amazing wines and a great story to tell.

We get to know your brand, your wines, and your goals. Then we share that story through our events, our website, our newsletter, and our social media. Your wines are introduced in a meaningful, memorable way – with links back to your online channels for customers to learn more or purchase.

We champion small importers and independent producers whose wines deserve to be discovered. We aim to build a trusted network of up to 20 suppliers, not a catalogue of everything for everyone. For smaller producers, The Wine Fan offers an innovative and authentic route to market – and the chance to be part of a close-knit, inclusive club that values quality over quantity.

We become champions for your brand – increasing awareness and credibility with our audiences through consistent storytelling, social media coverage, newsletter features and in-person event experiences. Our advocacy goes beyond the pour: we work with an agreed approach tailored to each producer’s goals.

We’re also effective at getting your wines into restaurants and bars. Through our events, venues can try your wines in a low-risk setting, and when they’re ready to stock, we often act as the bridge to help make that happen.

Our tastings create relaxed, enjoyable experiences that spark curiosity and connection. That leads to better conversations – and long-term brand affinity.

Our attendees love telling us what they enjoyed and why. That feedback gives you valuable insight into how your wines are received – and often leads to repeat exposure across multiple events.